Lead management is following up on these leads until they turn into paying customers. The following chart explains the various stages of the lead management process. If you don’t nurture your leads, you can’t expect to see a positive return on investment (ROI) in your marketing efforts.

Lead Management for Sales-Qualified Leads

Lead management tool helps companies to manage their qualified leads more effectively. It’s a software application that helps manage leads generated by different marketing campaigns.

Companies mainly use lead management software to automate the entire lead nurturing process. You don’t want to manage your qualified leads manually, do you? Instead, you want to delegate this tedious task to artificial intelligence (AI) and automation.

Generating Sales-Qualified Leads Using Lead Management

Let's explore the essential things you need to know to generate sales qualified leads. Here's what you need to know:

Identifying and Targeting Leads

Lead management software helps you manage qualified leads effectively by automating repetitive processes and identifying the right leads for nurturing. This allows you to generate high-quality qualified leads at the right time.

According to a recent survey, the top three pain points that marketers face with lead management are:

  • Lack of insight into leads with the right decision authority
  • Difficulty in identifying the correct lead sources and the right leads
  • Difficulty in measuring campaign effectiveness

So, how do you identify the right qualified leads? How do you know which of your qualified leads will purchase your product or service? The answer lies in lead scoring.

Qualifying Leads


The process of qualified leads starts with lead scoring or lead qualification. This involves assigning a numerical value to a lead based on its likelihood of becoming a customer.

Lead scoring is the process of scoring a lead based on the likelihood of their conversion into customers. This process helps you identify the right qualified leads you need to nurture and take through the sales funnel to make them your customers. The factors that determine the lead score include:

  • Location
  • Industry
  • Company size
  • Buying authority
  • Response time to a marketing campaign
  • Number of marketing touch points
  • Inbound vs. outbound leads

Based on these factors, every lead is given a score. The higher the score, the more likely the lead will become a paying customer within a certain timeframe. For instance, you can assign a ten score to inbound qualified leads and a two-score to outbound qualified leads. Simply put, inbound sales are more likely to happen than outbound sales.

Converting Leads

When you know the right qualified leads and can identify the right decision-makers, you must follow up with the right messages that resonate with them.

You must send them follow-up personalized messages through content marketing, social media, email marketing, and other lead nurturing solutions. Now with AI in play, your lead management workflow is easier than ever. You can identify the appropriate lead nurturing solution based on the lead scoring. Also, if you have established a lead nurturing workflow, the lead management software can help you identify which prospect has the highest chance of becoming a customer.

You can then easily nurture prospects with a lower chance of becoming customers through content marketing and social media.

Lead nurturing is creating customized content for the prospects and sending them relevant offers. The objective is to help a lead warm-up to your sales team and convince them to make a purchase decision.

Analyzing and Improving Lead Management

You can easily delve into sales prospecting when you start using lead management software. You can track the effectiveness of different lead generation campaigns, identify the right qualified leads and focus on the ones with the highest conversion potential.

Lead management software also helps you categorize your qualified leads and identify the decision-makers. This gives you an edge in the market. You can analyze your lead management workflow to determine which channels work best for you. So, you can focus on those channels for better lead generation results.

For instance, if most of your qualified leads are from a particular marketing channel, you can intensify your efforts in that channel. You can also focus on the geographic locations that generate the most lead.

Nurturing and Scoring Leads


Lead nurturing is a long-term marketing strategy. It’s a never-ending process. You start the lead nurturing process before it enters the sales funnel. You need to start with the right qualified leads and nurture them.

This process involves providing valuable content to your prospects to motivate them to make a purchase decision. For example, you can share relevant news, industry trends, business success stories, and case studies. You can also share industry research reports and company news.

You can also share resource guides, white papers, eBooks, and webinars to help them solve their problems. Scoring your leads is another important aspect of lead management. It allows you to identify the right prospects to reach out to. Using a lead scoring model developed by your lead management software, you can identify the right prospects to nurture, and the right offers to send them.

Challenges to Overcome

Unfortunately, lead generation and lead management processes are time-consuming. These processes can be time-consuming, especially for small businesses with limited resources.

It’s difficult for small businesses to keep up with the evolving technologies. They often have to adapt to new technologies and change their existing processes and workflows. This can be a time-consuming and challenging process for small businesses.

Lead management software has helped many businesses overcome lead generation and lead management challenges. One of the biggest challenges in today’s competitive market is to get qualified leads. But if you have lead management software, you can track your prospects’ activity, identify the right decision-makers, and send personalized messages at the right time.


Lead management software helps you to identify and qualify the right qualified leads. It allows you to nurture the qualified leads and track their activity. It helps you to provide prospects with meaningful content.

OutReachly's software helps small businesses to manage the lead generation and lead nurturing process. Using this software, you can track your prospects’ activity, identify the right prospects, and send customized offers. Here's your chance to generate more leads with Outreachly! The lead management software also helps you track your lead generation and nurturing efforts. You can analyze and improve your lead management workflow to identify which marketing channels work for you.

If you’re looking for the best sales engagement platforms, you’re in the right place! OutReachly is the best prospecting tool to find, nurture, qualify & convert prospects into qualified leads. We can help you get reliable information from various forms of social and build a strong list of prospects! Contact us today to learn more and get started!

What Makes the Best Sales Engagement Software?
Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Outreachly is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial