In today’s digital world, it’s all about adapting to modern technology. The kind of advanced and continuously evolving technology we have today is one that could lift our businesses up in terms of sales, profits, internal and external systems, and more. For example, it could help us with our day-to-day operations and sales tracking.

Any business owner today must learn that your sales activity tracking systems should provide useful data for your team to utilize in evaluating performance and gaining client understanding. In today's fast-paced, ever-changing market, second-guessing puts you behind.

Close more transactions, reduce client attrition, and add customers to your sales funnel with effective sales monitoring. Read on to learn more about it and how you can use it for your business’ efficiency.

Understanding the Critical Aspect of Sales Activity Tracking

Tracking is vital in sales, but the principle applies to other areas as well.

While on a diet, some people track calories. You keep track of your expenses and set aside a portion of each paycheck for a winter holiday. Some people keep track of their nightly sleep time and adjust their routines to get more rest. Extra naps are always appreciated.

Tracking your sales team's progress is a great technique to demonstrate success. A sales activity tracker helps you focus on the complexities of the sales path. Salesperson performance, sales funnel prospects, and daily task management are all important components of a strong sales plan.

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The Varying Types of Data

For sales activity tracking, two types of data are used. When quantitative and qualitative data are merged, they provide a complete picture of sales activities.

Quantitative Data

Here, any unquantified information can be quantified with the support of number figures. For example, this could tell you average lead time, closing monthly revenue, and the source of your leads.

Qualitative Data

Subjective qualitative data enrich basic qualitative data by providing additional meaning and context. It explains why and how, but it is more difficult to obtain.

It could help you explain and understand how and why your product or service sells, when a client expresses dissatisfaction, as well as the performance of your salesperson.

Using quantitative and qualitative data is effective in tracking sales activity. With these two, you can track the "what," "why," and "how" of your sales journey.

The Characteristics of Efficient Sales Activity Tracking

Expertise is required for effective sales tracking.

Consistency

Set a standard for your team's sales tracking. What exactly are the facts? How frequently are updates made? Salespeople may spend more time prospecting when consistent data is provided. How will your data be understood if no one speaks the same language?

Onboarding is facilitated by consistent tracking of sales activity and account management . A consistent set of criteria will help even the most talented sales professionals comprehend your organization's sales process.

Accuracy

It is critical to have accurate sales tracking data. Following a critical sales conversation, salespeople should record data for 30 minutes. This may appear to be excessive, but while collecting complex data, you must be thorough.

Accurate sales activity tracking data can highlight areas of success as well as areas for improvement.

Unbiased

Many businesses carefully select their data because it makes them happy. However, being unbiased is critical when it comes to taking into account sales activities. Data monitoring is an excellent approach using a third-party or outsider perspective. After all, it is okay to admit mistakes and learn from them.

Data can be used to convert leads, fill sales funnels, and guide salespeople. It can help you learn about your wins as well as the parts of your business that needs improvement. With data, you can sharpen your skills while working on reversing mistakes.

Emphasizing Data-Driven Selling

Tracking sales data can provide significant insight into your sales process, and the key performance indicators (KPIs) required to convert more prospects. Inadequate data monitoring can be time-consuming and exhausting.

It is critical to understand how to use the data that has been collected. A solid sales CRM will highlight what is and is not working. An excellent sales activity tracker assists in tracking progress over time and provides evidence of what works.

Conclusion

Achieving efficient sales tracking is all about setting goals and attaining them. Along the way, you will learn what needs to be done and what needs fixing, aside from examining what has worked for your business since the beginning. As such, work with your data in the most earnest way your team can. Only then you will see the bigger picture and witness your desired results materialize in no time.

Are you interested in using an sales automation system? OutReahly is here to help your business rise to its full potential. Give us a call today to learn more!